Our team

About us at Sleek

Sleek makes the lives of entrepreneurs and investors easier.

We incorporate companies in Singapore and Hong Kong, and help them manage their governance, accounting and tax matters using technology. We launched our services in Singapore in May 2017 because we were frustrated at how slow and paper-based the incorporation and company registration process was.

Since our launch, we have incorporated thousands of happy companies, offering 100% digital incorporation, company secretary, and accounting services in Singapore and now Hong Kong.

We are an ACRA-certified Filing Agent, member of the Singapore Corporate Secretary Association, and an affiliated with the Institute of Singapore Chartered Accountants.

Sleek is a business partner on the EDB Connections Concierge. The EDB Connections Concierge is an online service that helps new businesses and tech companies set-up in Singapore through EDB’s curated network of business partners. To access the EDB Connections Concierge, please click here.

Board members

About Us – Sleek

Martin Crawford

Martin has just retired from his office of CEO at Vistra. As CEO, Martin built Vistra Group from small regional player to global #3 in the Trust, fiduciary and corporate services industry. In 9 years he expanded Vistra’s geographic reach from 5 countries employing 300 staff to 46 countries with over 4,100 staff, building equity value from $180M to $1.4B. Martin holds a MBA from IMD in Switzerland.

Eric Barbier

Eric Barbier

Eric is the founder of TransferTo, the global mobile payment network interconnecting financial institutions, merchants and mobile operators in Emerging Markets. Eric founded TransferTo in Singapore in 2006. TransferTo has been acquired by Ingenico, the leading payment solutions provider. Before TransferTo, Eric co-founded Mobile 365, the global mobile messaging hub. 

Julien Labruyere (Chief Executive Officer)

Julien Labruyere

Julien Labruyere is CEO and a cofounder of Sleek. Julien has over 10 years experience in sales and management for technology companies in Europe and Asia. He started his career at Silicomp that was acquired by Orange Business Services. Julien then started and lead the APAC business for a Swedish Mobile Enterprise Application Platform startup Appear Networks.



Adrien Barthel (Chief Growth Officer)

Adrien Barthel

Adrien is Chief Growth Officer and a cofounder of Sleek, managing the sales, marketing and expansion operations. Prior to this role, Adrien spent six years in the eCommerce space as CMO with Luxola (Series A, B, Exit to LVMH) and the Carrefour Group. Curious by nature and avid networker, Adrien co-founded the French Tech Network in Singapore, gathering 800+ members and 100+ companies.



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